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With over 20 years of experience in the insurance industry, the last eight of which he was group sales manager in charge of more than 20 insurance agents, Ong Khoon Guan was at the epitome of his career in the late 90s. He had a distinguished reputation and a deep product and industry knowledge that was among the very best. He had a comfortable income stream and lifestyle. He had qualified regularly for the Million Dollar Round Table.

However, there was something nagging at him all the time. As a tied agent which could only sell products from one company, Great Eastern Life, he felt dissatisfied that he was not always able to offer his customers the best possible products and deals that were available in the market. He felt he was not representing his customers to their best interests with the exclusivity limitation. In 1999, he decided to join Jordan Huebner to bring greater value to his customers as an independent financial advisor that can offer the best-of-breed products. In 2002, he obtained the prestigious Certified Financial Planner certification.

Today, Khoon Guan is the Principal Officer at Jordan Huebner. With close to 30 years of experience in the financial advisory industry, Khoon Guan continues to seek new ways to help his customers gain a better control of their finances and their lives. He handles all types of financial planning but specializes in risk management and estate planning.

As Principal Officer of Jordan Huebner, he charts the direction, strategy and values for the firm.

If you have any comments regarding the service provided by KHOON GUAN, please email them to info@jordanhuebner.com.sg

Click here to read about our client's comments on the service provided by Khoon Guan.












KHOON GUAN has been my personal insurance and financial advisor for almost 20 years. We started out as church friends but he never pushed products on me. As our friendship developed, we somehow started talking about insurance and financial planning. He was my first and only insurance agent for many years. Over the last two decades, he has become my family’s personal advisor. That’s because I have found Khoon Guan to be honest, responsible and professional in his work. I’m sure there are other agents who will promise better deals, but for me trust in my advisor and having a peace of mind in knowing that he will always have my personal interests at heart is priceless. He even recommended me to take up a policy from an insurer that he did not represent, because it was a better product than any competitive offering that he had! It’s hard to find someone you can trust in this area, but I have found that in Khoon Guan!



I have known KHOON GUAN from a long way back. Actually he has been like an uncle to me as he was my father’s friend and insurance agent and now my financial advisor. Khoon Guan always goes out of his way to get the best information and market information, then recommends the most suitable solutions for my family’s needs. In my case, my boys have special medical issues and it was difficult to find an insurer willing to provide coverage at a reasonable loading rate. Somehow Khoon Guan managed to get coverage for both my boys without me having to burn a huge hole in my pocket. I started with Khoon Guan back in the 80s when I was still a teen and he would always encourage me to start planning even while young. It’s a good thing I heeded his advice then, because I realise that I really do need it now.

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